Issues of managing and supporting folk arts and crafts in Penza region

Abstract

Background. The relevance of the study is due to the high importance of the sphere of folk arts and crafts in solving the problem of sustainable socio-economic deve-lopment of the Penza region as a whole and individual municipalities. The purpose of the study is to analyze the sphere of folk arts and crafts in region, to identify the problems of its functioning and to propose possible directions for their solution. Materials and methods. The information base of the study was statistical data, regulatory documents, analytical materials, the results of scientific research on the problems of the revival, preservation and development of folk art crafts, the authors’ own research. The methodological basis of the research is general scientific methods (the method of analysis and synthesis, the system approach, the method of induction and deduction), the provisions of the theory of strategic management, marketing of territories and socially responsible marketing, methods of analy-sis of secondary data. Results. Analysis of the current state of the sphere of folk arts and crafts in the Penza region made it possible to identify systemic problems caused by the lack of coordination of efforts between the authorities, the regional institute for the development of the sphere of folk arts and crafts, the organizations of folk arts and crafts themselves and individually working craftsmen, whose activities are aimed at creating utilitarian and (or) for decorative purposes. Weak integration makes the management structure of the sphere of folk arts and crafts unstable and ineffective. Conclusions. The sphere of folk arts and crafts of the Penza Region requires support from regional authorities in various directions. The center of support for folk arts and crafts of the Penza Region should become the coor-dinator of such support.

Keywords

• penza region
• folk arts and crafts
• tourism
• structure of management
• territorial marketing