La publicité à la télévision ou les fictions de l’ordinaire

Abstract

Advertisement occupies a fair share of television programming. Through its particular literary and visual style, advertisement has contributed significantly to the development of today’s television and other audio-visual media. As with fiction, advertisement marks the boundaries of the viewers’ imagination and guides them to a “world of reality.” By exploring the double worlds of “reality” and the “real” that co-exist in both television series and advertisement, the author highlights their commonalities, in particular as they pertain to the imaginary.

Keywords

• fiction
• television series
• advertising
• reality
• imagination