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Innovative Marketing
(Oct 2011)
Breakeven and profitability analyses in marketing management using R software
Khalid M. Dubas,
Lewis Hershey,
Inder P. Nijhawan,
Rajiv Mehta
Affiliations
Khalid M. Dubas
ORCiD
Dr., Professor of Marketing, University of Mount Olive, NC
Lewis Hershey
Inder P. Nijhawan
Rajiv Mehta
Journal volume & issue
Vol. 7, no. 3
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