Tecnologia Beacon e Storytelling per i Musei. Il Progetto Tap the Artwork

Abstract

In this article we explain TAP THE ARTWORK (ARTAP), a project by Heritage Srl, an innovative startup based in Turin that works in the field of Smart Cultural Heritage. In a museum context, Heritage aims to make cultural fruition into an “event” and make the experience of fruition easy, “smart”, and appealing. ARTAP is an innovative framework of mobile Apps for museums, designed and created by providing contextual information, scenarios, personalization, indepth analyses and full-immersion fruition, through the use and integration of innovative technology and new forms of communication (Storytelling, User experience & User interface).

Keywords

• musei
• fr uizione
• mobile
• tecnologia beacon, storytelling
• guida interattiva
• smart cultural heritage