MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY

Abstract

Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment.

Keywords

• merchandising
• marketing
• advertising
• display of goods
• consumers
• sales promotion