Abril (Apr 2010)

IKEA, THREE CONSTRUCTIONS: GUY BEN-NER, CARLOS J. PESSOA, RICARDO ARAÚJO PEREIRA

  • Pedro Eiras

Journal volume & issue
Vol. 3, no. 4

Abstract

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This essay aims to analyze three literary and cinematic meditations about the Ikea stores: a chronic, a theatre play, a movie of experimental cinema. It is questioned whether the ways in which the artistic work defies, by humor, the logic of consumption and analyzes the speech of the advertising and private property, to consider possible alternatives.

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