IMPACT MARKETING CAMPAIGNS DOMINANT ENTITIES TELECOMMUNICATIONS ON THE LEVEL OF COMPETITION IN THE REGION

Abstract

The paper summarizes the results of the authors of the study on the impact of the established tariffs within the marketing activities of the dominant market subject to the level of competition in the region. Studies have shown that marketing actions (including as a tool for retaining existing and attracting new subscribers) made regional operator of information-communication services is the dominant subject in the target market did not lead to a restriction of competition in the region.

Keywords

• конкуренция
• доминирующий субъект
• маркетинговые акции
• ценовая полити-ка
• рынок телекоммуникаций
• competition
• the dominant subject
• marketing campaigns
• pricing
• telecommunications market