STRATEGIA DE NEANGAJARE FINANCIARĂ A MARILOR LANŢURI HOTELIERE

Abstract

A recent obvious strategy for a big number of international hotels groups is to disinvest. This is a technique named “sale and lease back” or "sale and management back", suggesting the sale of some hotel units, followed by francize or management contract, kipping the hotels under the same brand. If we add the francizing expansion, it result an important tendency for the biggest hotel companies to reduce the financial implication and immobilization. This tendency is present also in the Romanian hospitality industry, wich confront with an important francize and management contract expansion. The preference for one or other form of exploitation is based on the company general strategy and even on the trust given to the partner for hotel brand representation. The paper shows those tendencies with specific statistical dates and recent informations.

Keywords

• disinvest
• francize
• strategy