ANTI-CRISIS STRATEGY EXECUTION AT A FUNCTIONAL LEVEL OF MANAGEMENT

Abstract

Theory and practice of strategic management requires strengthening the role of functional execution of strategy to effectively address issues of balancing long-term and short-term objectives, the successful implementation of strategy under the strategic plan, strategic alignment of functional management of a firm. Reasons for the increase in importance of functional strategies’ level reflect the formation of different kinds of rivalry capabilities of a firm. Functional efficiency of management is being measured. Strategic role of top management in the organization is about to change.

Keywords

• categorу of functional capabilities of firm
• predictive business intelligence
• functional execution of strategy
• multitiered strategy map