I use a COVID-19 contact-tracing app. Do you? Regulatory focus and the intention to engage with contact-tracing technology

Abstract

Based on regulatory focus theory, it is proposed that there is a relationship between the intention to use COVID-19 contact-tracing apps and goal-directed motivation. Two studies tested this proposal. Study 1 examined the relationship between participants’ chronic regulatory focus and the intention to use contact-tracing apps. Apps usage intention was positively associated with prevention focus. A mediation analysis showed that the relationship between prevention focus and apps usage intention was mediated by privacy and information security concerns. The stronger the prevention focus, the weaker the concerns, thus, the stronger the intention to use contact-tracing apps. Study 2 used priming to have participants adopt either a momentary promotion or prevention focus, after which they were asked about their intention to use contact-tracing apps. A situationally induced regulatory focus influenced the intention to use contact-tracing apps. A moderation analysis showed that age moderated the relationship between regulatory focus and apps usage intention.

Keywords

• COVID-19
• Contact-tracing apps
• Regulatory focus
• Goal-directed motivation