Heliyon (Jun 2024)
Application of DMSFNN-COA technique for brand image design
Abstract
Color plays a pivotal role in product design, as it can evoke emotional responses from users. Understanding these emotional needs is crucial for effective brand image design. This paper introduces a novel approach, the Brand Image Design using Deep Multi-Scale Fusion Neural Network optimized with Cheetah Optimization Algorithm (BID-DMSFNN-COA), for classifying product color brand images as “Stylish” and “Natural”. By leveraging deep learning techniques and optimization algorithms, the proposed method aims to enhance brand image accuracy and address existing challenges in product color trend forecasting research. Initially, data are collected from the Mnist Data Set. The data are then supplied into the pre-processing section. In the pre-processing segment, it removes the noise and enhances the input image utilizing master slave adaptive notch filter. The Deep Multi-Scale Fusion Neural Network optimized with cheetah optimization algorithm effectively classifies the product colour brand image as “Stylish” and “Natural”. Implemented on the MATLAB platform, the BID-DMSFNN-COA technique achieves remarkable accuracy rates of 99 % for both “Natural” and “Stylish” classifications. In comparison, existing methods such as BID-GNN, BID-ANN, and BID-CNN yield lower accuracy rates ranging from 65 % to 85 % for “Stylish” and 65 %–70 % for “Natural” product color brand image design. The simulation outcomes reveal the superior performance of the BID-DMSFNN-COA technique across various metrics including accuracy, F-score, precision, recall, sensitivity, specificity, and ROC analysis. Notably, the proposed method consistently outperforms existing approaches, providing higher values across all evaluation criteria. These findings underscore the effectiveness of the BID-DMSFNN-COA technique in enhancing brand image design through accurate product color classification.
