Studying the Community of Trump Supporters on Twitter during the 2020 US Presidential Election via Hashtags #maga and #trump2020

Abstract

(1) The study investigated the social network surrounding the hashtags #maga (Make America Great Again, the campaign slogan popularized by Donald Trump during his 2016 and 2020 presidential campaigns) and #trump2020 on Twitter to better understand Donald Trump, his community of supporters, and their political discourse and activities in the political context of the 2020 US presidential election. (2) Social network analysis of a sample of 220,336 tweets from 96,820 unique users, posted between 27 October and 2 November 2020 (i.e., one week before the general election day) was conducted. (3) The most active and influential users within the #maga and #trump2020 network, the likelihood of those users being spamming bots, and their tweets’ content were revealed. (4) The study then discussed the hierarchy of Donald Trump and the problematic nature of spamming bot detection, while also providing suggestions for future research.

Keywords

• US election
• social media
• network analysis
• Twitter
• bots and artificial intelligence
• Donald Trump