Business Excellence and Management (Mar 2018)
THE MODERN BUYER AND SALES EVOLUTION – THE BUYER’S JOURNEY FOR THE SMALL, MEDIUM SIZE COMPANIES AND FREELANCERS
Abstract
The article proposes a new approach regarding the Modern Buyer in the Industrial Revolution 4.0. It offers a response to the issue how the Modern Sales persons can behave into the new economic environment. Big Media Agencies, like Hubspot and SalesforLife have been launching since 2006 into the market, but addressing their results of their researches for the big multinational companies and for other potential customers. In this article it’s proposed a specific approach for the SMMs and freelancers. In fact, there is a new approach for the Buyer Journey using the social media. The article aims, using the online management method, to find a series of steps to buy the potential customer, viewed from the perspective of an SME or a free professional. The basic idea is to be a small number of buying steps so that, without the systems, processes and tools of a digital media agency, the less specialized worker with few resources at his disposal can make effective marketing.
