‘Digital youth’ agenda in social media: The study of popular Russian platforms

Abstract

This study pays close attention to the agenda of the most popular social media public pages among digital youth. It was revealed that the key ideas contained in community publications are in line with the contemporary Russian state ideological course and traditional culture. Among the values promoted by the communities, historical memory, family, patriotism, protection of the weak and economic growth are prominent. The study of the media geographic agenda shows that events taking place inside Russia are most widely covered, while international news is of interest to young people only if it is relevant to Russians. Culture and humor are among the most frequent topics of publications.

Keywords

• agenda-setting
• social media
• media culture
• ‘digital youth’
• telegram
• media geography