Romanian Review of Regional Studies (Jun 2016)
The Development of Tourist Relations during the Economic Crisis through the Example of the Southern Great Plain Region and Serbia
Abstract
Since the beginning of the economic crisis, nearby feeder markets have become increasingly important for Hungary’s tourism sector with cross-border cooperation schemes playing an ever increasing role. This also holds true for Hungary’s Southern Great Plain Region when viewed in its relationship with neighbouring Serbia. This paper examines tourism flow changes in the Southern Hungarian Great Plain Region during the period of the economic crisis especially as far as tourism flows from Serbia are concerned. The analysis is based on official statistical data available in respect of commercial accommodation facilities, analyses on tourism trends carried out at the European level, and regional development documents drawn up for the Hungarian–Serbian cross border region. The economic crisis caused a significant downturn in tourism flows in the Southern Great Plain Region. However, the number of tourists arriving from Serbia to the Southern Great Plain and the number of nights they spent there increased even during the crisis partly because of the favourable geographical location of the region, partly because of the intensive cooperation schemes implemented in the tourism sector, and partly because of organised marketing campaigns.
