The story of mediterranean’s living. Narration and project in Ponti’s "ideario" of architecture

Abstract

The essay comes from a reflection on narrative structures of architectural project. It is dedicated to architecture domestic Mediterranean in the work of Gio Ponti. A case study in which the affinity between architectural design and design methodology emerges as an element characterizing not only the creative process, but also the relationship between architecture and narration forms. In the history of Ponti’s architectural imaginary, in his "ideario" of architecture, the mise en page of Mediterranean living, from graphic interventions on drawing to photographic sequences, to textual commentary, highlights correspondences between drawing and literary imaginary. The narrative structure of living is individual in different phases of the project, from the ideation of the place to the graphic formalization, to the dialogue between the image of architecture and its textual commentary in the editorial communication. The narrative dimension is highlighted as a clarifying factor of the creative process of Mediterranean architecture, which is itself a form of narrativity

Keywords

• architettura mediterrane
• disegno d'architettura
• gio ponti