Expérience vécue chez un chef étoilé et achat de produits locaux par les clients

Abstract

Most of chefs highlight local products through their cooking. They help to reveal to their customers their local iconic products. While most studies focus on offer, we are interested in demand. Through an exploratory study, we try to understand the role of the chefs in the purchase of local products by their customers through a gastronomic experience. The chefs would be not only ambassadors for their regions, but real prescribers for local producers.

Keywords

• local products
• cooking
• gastronomic experience