Survey data on dysfunctional attitudes, personality traits, and agreement with persuasive techniques

Abstract

Persuasion techniques play a vital role in human communication, influencing various aspects of our lives. With the increasing prevalence of digital platforms, these techniques have permeated online spaces such as websites, mobile apps, games, and social media. This article presents a dataset collected via a survey, designed to gather information about individuals' demographics, personality traits, dysfunctional attitudes, and their responses to statements embedded with persuasion techniques. Core messages promoting paid news subscriptions, blood donations, and exercise serve as the focus, while definitions and examples of persuasive techniques are provided. By analyzing this comprehensive dataset, researchers could gain valuable insights into the influence and impact of persuasive communication strategies.

Keywords

• Dysfunctional attitudes
• Personality traits
• Persuasion
• Marketing
• Communication
• Cognitive bias