Research on the development of island tourism market for college students - a case study of Dongji Island

Abstract

In recent years, with the acceleration of the process of economic globalization, China's rapid economic growth and increasingly convenient transportation, college students' tourism activities are increasing. At the same time, the uniqueness of Island tourism resources determines the irreplaceable industrial status of Island tourism. Dongji Island, affiliated to Zhoushan City, Zhejiang Province, has extremely rich natural and cultural resources, and its tourism industry has a high correlation with college students. In view of this, based on the analysis of the current situation of the island tourism industry in Dongji Island, reasonable island tourism development and external publicity measures are proposed for college students.