Developing Mechanisms of Reducing Risks in Managing Innovation Projects and Programs in Russian On-Line Retail Organizations

Abstract

Currently, the market is crowded with commercial enterprises, which makes it necessary to maintain the competitiveness of modern companies. One of the effective ways to support its functioning in the market and successful further development is the development and implementation of innovative projects. At the same time, when managing innovative projects, developers face various risks that should be minimized in a timely manner. Risk reduction is a rather complex process, as there is a high level of uncertainty inherent in innovative projects. Therefore, in order to minimize the risks of innovative projects, it is important to choose the best quality methods and tools that will form an effective risk reduction mechanism as a result. This article presents the concepts of innovation project, risk management and risk reduction mechanism. Methods and tools for reducing the risks of innovative projects are considered, the main types of risk minimization mechanisms are identified. In addition, the author conducted an analysis of innovative projects of the Russian retail chains "Magnit" and "X5 Retail Group", identified the main mechanisms for reducing the risks of innovative projects and programs used in these retail chains.

Keywords

• risk management
• retail chain
• risks
• risk reduction
• retailer
• covid-19 pandemic