How to Convert Entrepreneurial Alertness into the Performance of New Ventures via Entrepreneurial Bricolage: The Moderating Effect of Environmental Dynamism

Abstract

Building on resource-based view (RBV) and contingency theory (CT), the purpose of this study is to explore how entrepreneurial alertness (EA) can promote entrepreneurial bricolage (EB), and then contributes to improving the new venture performance, with the environmental dynamism as the moderating variable. This study adopted a hierarchical regression analysis to test our hypotheses, using data from 463 founders of new ventures in China. The study found that: (1) EA has a positive effect on new venture performance, (2) EB mediates the effect of EA on new venture performance, (3) environmental dynamism (ED) moderates the relationship between EB and new venture performance, and (4) the mediating effect of EB is also moderated by ED. This article provides valuable and novel insights both theoretically and practically, that makes outstanding contributions to improving the performance of new ventures.