BRANDING, CO-BRANDING: CASE OF MAROC TELECOM

Abstract

Branding,Co-Branding-Case of MarocTelecom,is considered a subject which tries to clarify these notions, given the fact that it is a concept that the marketers are supposed to know and to master especially with the fierce competition that is happening in the market nowadays.Thus,we try to answer the question that is:What is the usefulness and the importance of the branding? And how can it be developed by the strategy of Co-branding?In addition, this article will be dedicated to demonstrate the importance of Branding andCo-branding in the development of the brand image of a company,and consequently to ensure its sustainability, while conducting a study regarding the brand image and the brand awareness of MarocTelecom

Keywords

• branding
• co-branding
• the brand image
• brand awareness
• competition
• sustainability
• synergy effect
• trademark