DEVELOPMENT OF A DIGITAL MARKETING MODEL THROUGH E-CATALOGUE BASED ON QR-CODES FOR INCREASING THE COMPETITIVENESS OF SMES WITH DISABILITY IN DENPASAR CITY

Abstract

This research aims to develop a digital marketing model for E Catalog using a QR Code to create user needs, assessments from expert validators, and participants' understanding and evaluation of their use. In this study, the type of research used is the type of research development Research & Development (R&D) using the ADDIE model. This model consists of four development stages: Analysis, Design, Development, Implementation and Evaluation. This study uses research instrument methods, namely observation, interviews, questionnaires and validation with research subjects of several 12 MSMEs with Deaf Disabilities in Denpasar City with incidental sampling techniques. The e-module for business recording using a QR Code-based digital application is stated to be very good for use as a learning medium, with the results of validation details for material experts of 4.29 and validation for media experts of 4.37 out of a maximum value of 5.00. The results of the response of MSMEs with Deaf Disabilities to E-Modules are 4.1 out of a total maximum value of 5.00, categorized as very good. From these results, it has been shown that developing the E-Module material for business recording using a QR Code-based digital application is feasible to be used in learning material for Deaf Persons in Denpasar City to improve the understanding of MSME actors regarding business recording.

Keywords

• e-module
• business recording
• small medium enterprise
• digital application
• deaf