Business communication style as a factor in the design of a digital employee in education

Abstract

The problems of digital transformation as the main trend in the development of education and it’s connection with the educational ecosystem are discussed. The transformation of the role of the teacher in the university in connection with the digitalization of society is noted. The place of the digital employee as an element of the social component of the ecosystem is indicated. The approaches to the design of the image of a digital employee are characterized: from the point of view of the components of the educational environment, the students’ perceptions of the teacher as a partner in educational interactions and the peculiarities of business communication in joint activities. Style features take into account the integration of both external and internal human resources, and are formed by arbitrary selection from a set of potential components of the style. In the aspect of comfortable interaction, students’ ideas about a comfortable teacher are analyzed. The study involved students with different periods of study at the university. Dispersion analysis revealed differences in ideas about a comfortable teacher, both of an affirmative supervenience and non-adaptive, requiring additional attention in organizing the educational process. Correlation analysis revealed the connection between personality traits and the coefficient showing the divergence between one’s own style and the style of a comfortable teacher. The options for designing a digital teacher by distributing functions between a robot and a human are discussed. Recommendations are indicated that can be applied both for real university teachers and digital employees.