The appeal of ‘Do It Yourself’ orthodontic aligners: A YouTube analysis

Collins Megan; Luc Darwin; Karadeniz Ersan; Petocz Peter; Flores-Mir Carlos; Karadeniz Carmen

doi:10.21307/aoj-2021.036

Australasian Orthodontic Journal (Jul 2021)

The appeal of ‘Do It Yourself’ orthodontic aligners: A YouTube analysis

Collins Megan,
Luc Darwin,
Karadeniz Ersan,
Petocz Peter,
Flores-Mir Carlos,
Karadeniz Carmen

Affiliations

Collins Megan: Discipline of Orthodontics, College of Medicine and Dentistry, James Cook University, Cairns, Australia
Luc Darwin: Discipline of Orthodontics, College of Medicine and Dentistry, James Cook University, Cairns, Australia
Karadeniz Ersan: Discipline of Orthodontics, College of Medicine and Dentistry, James Cook University, Cairns, Australia
Petocz Peter: Department of Statistics, Macquarie University, Sydney, Australia
Flores-Mir Carlos: Department of Statistics, Macquarie University, Sydney, Australia
Karadeniz Carmen: Orthodontics Division, University of Alberta, Edmonton, Alberta, Canada

DOI: https://doi.org/10.21307/aoj-2021.036
Journal volume & issue: Vol. 37, no. 2
pp. 321 – 332

Abstract

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Objective: The present study aimed to determine how the popularity of ‘Do It Yourself’ (DIY) aligner videos available on YouTube relates to authorship, video content, quality and reliability, and to determine why DIY aligners appeal to consumers.

Published in Australasian Orthodontic Journal

ISSN: 2207-7480 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Medicine: Dentistry
Website: https://sciendo.com/it/journal/AOJ

About the journal