Marketing i Menedžment Innovacij (Mar 2014)
Analysis of financial potential of engineering enterprises the example of JSC «TEMP»
Abstract
The aim of the article. The aim of the article is the disclosure of theoretical foundations and methodological aspects regarding calculation of basic performance indicators of financial capacity building enterprises using the balance sheet Khmelnytskii JSC «Temp» for the period of 2009-2011 years. The results of the analysis. Intensification of competition between companies is becoming increasingly important. The financial potential of the company determines the competitiveness of business cooperation opportunities, assesses as far as are guaranteed economic interests of the company and its partners in the financial and production relationship. In the current economic conditions the company must improve production efficiency, product competitiveness on the basis of effective forms of management and production management, business revitalization. This generally determines the importance of control over the economic activities of enterprises, which is why determining the financial condition of the company and its optimization is one of the main conditions for successful development. The main objective of financial potential of the company is to optimize financial flows in order to increase the positive financial result. The main factor in shaping the financial capacity of serving the financial position of the company. Determining the financial condition of the company and its optimization is one of the basic conditions for its successful development. Analysis of the financial condition of the company involves determining the estimated characteristics, choice of methods of measurement and characterization of these features on certain principles, assessment of deviations from the standard, generally accepted values. The main target of financial analysis is its assessment and identification of reserves, its stabilization and improvement. Means of implementation of this setup is the organization of economic and financial policy. There is a need to systematically analyze in the dynamics. We offer evaluation procedure for calculating the basic parameters that are depending on the purpose of analysis. It is possible to select appropriate amount and types of the following criteria: property condition of the enterprise, its profitability, liquidity, solvency and creditworthiness, financial stability and sustainability, profitability, business activity. The author shows a greate number of informative parameters that give accurate and unbiased picture of the financial condition of the company; changes in the assets and liabilities in calculation of the creditors to promptly identify and address weaknesses in financial activities and find room for improvement of the financial situation of the company and its solvency. Conclusions and directions of further researches. The methods financial analysis can be different, but you can create a principled approach to the calculation of basic performance indicators of financial capability. This would justify further research into the methodology of assessing the financial capacity to integrate the various changes in it empowers for better and reliable analysis and prediction of their activity and quantitative measurement of financial perspectives.
