Telaah Ulang Makna Informasi Akuntansi dari Perspektif Pialang Saham

Abstract

This study aims to analyse the process of investment decision making. It uses the stockbroker perspective to view reality. Selected stock brokers are professionals who already have a WPPE certificate in Batavia Prosperindo Securities. The research employed a closer approach to research subjects to learn how stock brokers make investment decision. This study used an interpretive paradigm with the method of phenomenological analysis. The results of this study indicate that decision making is a multi-factors consideration process involving rationality, level of satisfaction, and intuition.

Keywords

• informasi akuntansi
• pialang
• fenomenologi
• keputusan investasi