VALUATION AND MOTIVATION OF THE MEETING INDUSTRY: A CASE STUDY FROM GUAYAQUIL, ECUADOR

Abstract

Conferences and events should be a proposal to develop cities that have facilities for this type of demand. The objective of this empirical study was to analyze the motivations and valuation of participants in an International Congress in Guayaquil City (Ecuador). A survey was applied, for which univariate and bivariate statistical techniques were used. The results show that the participants arrived mainly accompanied, and is a tourist with high spending on their stay. The main motivations were: Learning about the content of the workshops, getting to know the participants, the desire to know new places and contributing knowledge in the workshops. Regarding satisfaction, the most valued variables were: accessibility to the work rooms, the care and cleanliness of the premises, the brightness of the premises and the means of transport for their movements. The variables that have a greater influence on tourist satisfaction were: learning about the content of the workshops, getting to know the participants, disconnecting from everyday routine and contributing knowledge to the workshops. Regarding the assessment of the city for the meeting industry, the most valued variables were: the attention and quality of the accommodations, the beauty of the city, the hospitality of the residents and the conservation of the monumental heritage.

Keywords

• Events
• congresses
• festivals
• conventions
• Ecuador