English compounds in Croatian media discourse

Abstract

This paper deals with English compounds in Croatian media discourse. Since we are all aware of the fact that English as a global language has a dominant role and influence in all aspects of life worldwide, all languages excessively borrow from the English language, which has become the main ‘’donor language’’ regarding language borrowing. The analysis for the paper was conducted on articles on business and economy, computer science and technology and fashion and beauty in order to prove the hypothesis that English loan compounds and pseudo-anglicized forms mostly occur in articles on computer science and technology. Comparing the results of all three topical areas, it was proved that English loan compounds are used in a greater extent in articles on computer science and technology than in the other two areas.

Keywords

• english compounds
• global language
• language borrowing
• english loan compounds