The Profession of SMM-Marketer in Ukraine: Problems and Prospects

Abstract

The article is aimed at researching the peculiarities of the profession of SMM-marketer, demand for it and tendencies of development in the Ukrainian labor market. Opportunities, perspectives, problematic issues and tendencies of development of Internet-marketing, in particular marketing in social networks (Facebook, WhatsApp, Messenger, Instargam, etc.) both world-wide and in Ukraine are analyzed. The essence of the profession of SMM-marketer in the system of Internet marketing is described. On the basis of the data of Ukrainian platforms, the authors analyze demand for such specialists in the labor market, the most important characteristics of the potential SMM-marketer, their professional qualities and skills, which must be at hand, the specifics of the profession and wages for today. A number of problems faced by both employers and potential workers in this area are allocated (lack of sufficient knowledge and experience; inflated expectations as to payment and working conditions; inadequate understanding of the role of SMM customers, insufficient level of confidence in this instrument). Features and problems of getting the profession of SMM-marketer in Ukraine today are analyzed.

Keywords

• marketing
• Internet marketing
• social networks
• social media marketing (SMM)
• SMM-marketer
• profession