‘NAYALAP’: A case study on Sustainable Tourism and Socio- Economic growth of the village Salla Rautela, Uttarakhand

Abstract

The proposed study is based on a place known as “Nayalap” situated in a small village called Salla Rautela, having proximity to notable towns of Almora and Ranikhet, Uttarakhand. The current study is based on the case study of an entrepreneur couple who dared to establish their start up in Ecotourism in a totally abandoned and non-descript place; without any financial aid from the Government or non-government organizations. The objective is analyzed by employing survey data collected in the form of surveys, questionnaires, interviews and client testimonials. The study is based on Sustainable Eco tourism and local participation in employment generation through individual effort and entrepreneurship. The proposed study is the first of its kind on sustainable eco-tourism that is set up in a village which has seen almost the entire population migrating to cities and Nayalap could notably bring a paradigm shift towards the reverse migration after COVID-19.

Keywords

• socio-economics
• reverse migration
• sustainable development
• ecotourism