Coopetition as an external source for driving innovation: Research findings from AP Vojvodina

Abstract

Subject of this research represents analysis of current state of cooperation with competition (coopetition) in the Autonomous Province of Vojvodina, Republic of Serbia, estimated by owner or manager of enterprises. The aim of the research is to determine relations and level of cooperation between business organizations as well as identifying role of owners or managers education as a basis for identification of potential value of coopetition concept. The level of cooperation with competition was explored in the sample of 200 small business organizations from the Autonomous Province of Vojvodina. The results indicate a positive estimation of owners or managers regarding the cooperation with competition in the observed sample. Also, higher level of education has influenced on significant identification of coopetition as an external source for driving innovation. This study helps owners or managers to understand and adopt coopetition concept as a tool for pursuing opportunities by transforming currently observation of competitors as a hostile business element.

Keywords

• innovation
• cooperation
• competition