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Actes Sémiotiques
(Jun 2014)
Territoire(s) de marque
Jean-Paul PETITIMBERT
Affiliations
Jean-Paul PETITIMBERT
DOI
https://doi.org/10.25965/as.5268
Journal volume & issue
no. 117
Abstract
Read online
No abstracts available.
Keywords
programmation
stratégie
risque
continuité/discontinuité
management
territoire
éthique/esthétique
légitimité
positionnement
terroir
typicité
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