Win vs. Profit maximization: optimal strategy for managing organizational performance of russian football clubs

Abstract

The cause-effect relationships between performance dimensions were assessed using a multivariate linear regression. The author analyzes the strategic behavior of Russian football clubs using the profit/win maximization classification. The causality tests allowed the author to form a conceptual model of the main performance dimensions of professional football clubs in Russia. The results help better understand the managerial pitfalls in Russian club football. The article contributes to the literature on organizational performance of professional football clubs by focusing on the Russian context, which has not been done previously. The findings of the paper confront the managerial fallacies of Russian club football and broaden the understanding of club football management practices in general.

Keywords

• key performance indicators
• kpi
• financial-fair play
• performance management in football
• russian football