ENTREPRENEURIAL STRATEGIES AND USE OF STRATEGIC IMPLEMENTATION MECHANISMS: A SURVEY WITH MICRO AND SMALL ENTREPRENEURS

Abstract

The aim of this article is to comprehend the mechanisms of strategic implementation used by entrepreneurs in the processes of establishing new functional strategies (production and marketing) in their companies. A survey with 169 micro and small entrepreneurs was accomplished. The results showed that the relation between the use of strategic process by micro and small entrepreneurs is middling, but the use of implementation mechanisms, in general terms, is low and the correlation when the entrepreneurs strategies are adopted is weak. So, the possibility of justifying the use of these strategies is fragile whilst associated to a stronger holding of the strategic management techniques by the entrepreneurs.