A Hipótese dos Usos e Gratificações Aplicada à Internet: deslocamentos conceituais

Abstract

Starting from the point of view of communication’s researchers, wediscuss the contemporary situation of computer’s mediated communication. In localizing the communicational area from the perspective of Webjournalism, we search the trends of this “inovation” in a way to open a conceptual organization inside the tradition of communication theories wich allow to comprehend this reality beyond a technological determinism. Following the hypothesis of the uses andgratifications, we try to focus on a necessary dialogue between producers and audience, these ones understood in the perspective of its motivations to adhere to the communicational process.

Keywords

• Webjounalism
• Comunnication Theories
• Hipothesis of Uses and Gratifications