Does “It” Work in Turkey? A Network Agenda-Setting Research

Abstract

Traditional agenda-setting researches based on the media’s claim to be effective in public opinion, second-stage agenda-setting researches have emerged at the end of the 1990s. Following these studies which support the idea that the significance levels were also related to the attitudes, more than these studies have been carried out in the third stage agenda setting researches. The first network agenda setting (NAS) study were carried out by Guo, McCombs and Shaw in 2011. The number of researches conducted so far is quite low. Therefore, it should be noted that the subject is quite new and there is an important gap in the research and testing of the basic hypothesis. According to the agenda-setting network model used in the third-level of agenda-setting studies (Network agenda-setting, NAS), bilateral networks and relations between issues and events can be transferred to the public’s agenda via the media through the media According to the new model, the news bodies connect different events and objects, and this connection simultaneously created in the public mind This study examines the hypothesis of third level of agendasetting under the conditions of Turkish culture in Turkey. Does it work in Turkey?

Keywords

• gündem belirleme ağı
• medya
• kamuoyu
• network agenda setting
• media
• puplic relations