Relationship Between Quality Culture and Organizational Performance With Mediating Effect of Competitive Advantage

Abstract

Quality culture and performance of the organizations has become matter of concentration and interest for the researchers and practitioners since the last few decades. The purpose of this study is to examine the relationship between quality culture and organizational performance with mediating effect of competitive advantage. Data was collected from telecommunication companies operating in Pakistan and analyzed for Cronbach’s Alpha reliability, factor validity, correlation, and multiple regressions to test the stated hypotheses. Results revealed that there is positive and significant association between quality culture and organizational performance and that this relationship is significantly mediated by the competitive advantage

Keywords

• quality culture
• organizational performance
• competitive advantage
• pakistan