Baikal: Myth and Image

Abstract

Baikal is not only one of the greatest lakes of the world. Baikal is a system of myths and images which has been formed for many centuries. The analysis of old maps shows that only 200-300 years ago the existence of Baikal was the subject of wild speculations. Today the image of Baikal is a world brand. However citizens of Irkutsk and other towns located around Baikal can hardly make any profit on it. The reason is the absence of specialists who would be able to work with such a complex and strong image as Baikal.

Keywords

• Baikal
• myth
• image
• conception
• cultural geography
• history
• cartography
• brand