Evaluación de la Presencia de los Sitios Web de Turismo de Costa de España en los Motores de Búsqueda

Abstract

The websites of destination marketing organizations are very frequently the first contact between the tourist and the destination. This paper analyses the search engine optimization of these websites and proposes an index of visibility for them at national level. The analysis is carried out in three differentiated geographical frameworks: the province of Alicante, the Valencian Community and the coastal destinations of the rest of the Spanish regions. The results show significant differences in the desktop version of the search engine optimization of the websites examined.

Keywords

• food consumption behaviour
• long-term tourists
• educational tourist
• international students
• qualitative research
• ethnography