Social Media and Political Communication. Case Study – The Parliamentary Parties In Romania

Abstract

The study aims to examine the extent to which parliamentary parties from Romania are using Social Media to promote their image and political messages, but also the level of participation of supporters in social networks. More than that, another objective of this paper aims to identify similarities between the hypothetical percentages of supporters of political parties in Social Media, electoral percentages of accessing the Romanian Parliament and the current political configuration of the Romanian Parliament. The research focused on comparative analysis of the “de facto” representation of the parliamentary parties in the romanian community and the degree of representation in social networks. The Research method used is quantitative analysis of the online documents and working tool used is the traffic analysis and the degree of the participation in social networks.

Keywords

• online political communication
• Social media analysis
• political parties from Romania
• Facebook
• Blogs