Commentary: Grounded procedures: A proximate mechanism for the psychology of cleansing and other physical actions

• Tobias Otterbring,
• Panagiotis Mitkidis,
• Panagiotis Mitkidis,
• Lene Aarøe,
• Christian T. Elbæk

Affiliations

Tobias Otterbring

Department of Management/MAPP, Aarhus University, Aarhus, Denmark

Panagiotis Mitkidis

Department of Management, Aarhus University, Aarhus, Denmark

Panagiotis Mitkidis

Center for Advanced Hindsight, Duke University, Durham, NC, United States

Lene Aarøe

Department of Political Science, Aarhus University, Aarhus, Denmark

Christian T. Elbæk

Department of Management, Aarhus University, Aarhus, Denmark