Social – Cultural Sustainability of a Local Community through Visual Identification on the Example of the Town of Zabok

Abstract

In order for a local community to set up mechanisms for shaping and enforcing public politics which strengthen local communities, historical research that would lead to the identity of a local community must be conducted thus enabling the identification of the community as a tourist destination. Analytical-synthetic method will be used to define the concept of a local community, that is the sustainability of a local community as one element of sustainability in general, as well as the concept of a tourist destination. The identity of a local community may be presented using basic means of visual communication (graphic design, typography, photography, illustration), which if defined and applied appropriately, will improve the distinguished identity of a local community.

Keywords

• tourist destination
• local community
• sustainability of a local community
• identity
• graphic design