The processing of prices across numerical formats

Abstract

We evaluated whether the format in which prices are presented determines the processing of their magnitude. A price comparison task was used in which two-digit prices with Arabic digits, written number words and auditory number words were presented in the euro currency. Prices were number-monetary category (NMC) compatible (49 euros - 36 cents) when the number and monetary category of one price were larger than those of the other (49 > 36, euros > cents); or NMC incompatible (49 cents - 36 euros) when the number of one price was larger but the monetary category smaller than those of the other (49 > 36, cents 3, 9 > 6); and UD incompatible prices when the decade of one price was larger but the unit smaller than those of the other (46 euros - 39 cents, 4 > 3, 6 < 9). The results showed NMC compatibility effects in all numerical formats. However, the UD compatibility effect was not found in any numerical format. The results are discussed within the hybrid model of multisymbolic magnitude processing.

Keywords

• Price processing
• Componential processing
• Compatibility effect