The influence of gastronomic offer and services on the branding of hotel Divčibare

Abstract

The gastronomic offer and restaurant service have always played a very important role in the branding of hotel facilities. The subject of the research refers to the Divčibare hotel (Maljen mountain, R. Serbia). The goal and task of this study is to examine the attitudes and opinions of hotel guests how service and culinary choices can affect respondents' satisfaction and guest loyalty. The survey was conducted in September 2022 on a sample of 250 respondents. Methods used in paper to obtain research answers are: descriptive statistical analysis, Mann Whitney test, arithmetic mean and standard deviation, reliability analysis, Cronbach's Alpha coefficient, Correlation analysis and Pearson's coefficient. Based on conducted research, respondents indicated that hotel gastronomic offer, loyalty, satisfaction and services provided, can greatly affect the branding of the Divčibare hotel.

Keywords

• gastronomy offer
• branding
• loyalty
• hotel divčibare