Non-parametric analysis for the explanation of competitive advantage through Innovation and environmental management

Abstract

The purpose of this work is to measure the relationship of innovation and environmental management with the competitive advantage of avocado exporting companies located in Uruapan, Michoacán, Mexico. This research has a qualitative-quantitative, descriptive, correlational design. Literature was reviewed to generate the model of variables for this study, the measurement instrument was prepared, and 211 questionnaires were applied. An exploratory and confirmatory analysis was carried out with the information gathered, the SPSS 23.0 and the SMARTPLS-SEM softwares were used, the Spearman's correlation was measured for non-parametric variables, and the proposed hypotheses were verified. Competitive advantage has a relationship with innovation and environmental management; however, the variable that most affects competitive advantage is innovation. In addition, the evaluated model has adequate adjustments; therefore, the results coincide with the existing theory. This document makes a significant contribution to the measurement, since the correlation of the entire model of variables is measured, that is independent variables, dimensions, and indicators, identifying with greater precision the existing relationship, which can give certainty in decision making. The limitations were mainly the access to the research subjects, since distrust and fear are constant in these people due to the presence of organized crime.

Keywords

• competitive advantages
• environmental management
• innovation