Factors influencing Chinese public attitudes toward farm animal welfare

Abstract

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A comprehensive understanding of current Chinese public attitudes toward farm animal welfare and the relevant influencing factors is essential for improving farm animal welfare and promoting further development of animal husbandry. The attitudes of 3,726 respondents in China were investigated using paper and online questionnaires. Three components (affective, cognitive, and behavioral) of attitudes toward farm animal welfare were assessed using 18 items designed based on the literature review. Influential factors of attitudes toward farm animal welfare were explored via tobit regression. The results revealed that the Chinese public not only considers farm animals to be emotional and sentient but are also sympathetic toward farm animals that suffer inhumane treatment. Although they have limited knowledge about farm animal welfare, the public believes improving farm animal welfare is beneficial, especially for food safety and human health. The Chinese public prefers regulation policies to incentive policies for improving farm animal welfare. The main factors influencing attitudes toward farm animal welfare included gender, age, education, monthly household income, area of residence, farm animal raising experience, and attention to farm animal welfare events. The effect of these influencing factors on attitudes varied. These findings provide a basis for improving Chinese public attitudes toward farm animal welfare. The implications of formulating and implementing effective policies to improve the Chinese public attitudes toward farm animal welfare were discussed.

Keywords

• public attitudes
• farm animal welfare
• affective attitudes
• cognitive attitudes
• behavioral attitudes
• demographic factors