How Spanish educational researchers used Twitter/X as a platform to promote the dissemination of scientific knowledge: a descriptive study

Abstract

Purpose This study aimed to examine how educational researchers in Spain promoted the dissemination of scientific knowledge on Twitter/X as a platform and to contrast their approach with science influencers in the same country. Methods Accounts on the Twitter/X service belonging to 210 Spanish researchers were analyzed, and their 2016–2020 tweets were compared to those of 38 Twitter/X influencers. Text mining techniques, sentiment and emotion analysis, network analysis, and the Kardashian index (K-index) were used in the study. Results The results indicated a low academic presence of researchers (4.4%) on Twitter/X. The researchers shared 185,020 posts (38.7% original content and 61.3% retweets). A network analysis revealed low interconnectivity among researchers, with distinct clusters based on their interests or affiliations. The top influencers had strong connections with the news media. The researchers focused minimally on academic topics, while the influencers emphasized the dissemination of scientific findings. The impact of the researchers’ posts was minimal, with low K-index values, whereas the influencers had greater reach because of their follower base. Conclusion When using Twitter/X, the researchers had a minimal impact on the dissemination of scientific information because they published few original posts and relied instead on retweets unrelated to their academic or research activities. Consequently, the researchers did not use Twitter/X as a tool for scientific communication, which limited the potential for forming new connections beyond their existing social and academic networks. Promoting informal learning that encompasses diverse knowledge and learning levels is crucial to fostering greater engagement and collaboration.

Keywords

• social media
• scientific dissemination
• open science
• engagement
• communication practices