Identifying the Agility Enablers and Capabilities in the Hotel Industry via a Comparative Study with Manufacturing Sector

Abstract

The aim of current study is to make a comparative investigation of agilityvariables in manufacturing sector and hotel services sector and determines theweights of these variables in order to create the best distinction between the twosectors in terms of agility. Therefore, in this study the agility variables ofmanufacturing firm were extracted from the literature and then was examined inagile hotels to be determined whether these variables in the agile hotels areconsidering as well as the agile manufacturing companies or not. The sampleincluded active manufacturing companies located in the Toos industrial estateand three, four and five-star hotels in Mashhad. For collecting data were usedthrough two questionnaire. Data were collected from Stratified samplingmethod. Also the questionnaires collected was analyzed with MANOVA,independent – samples t test and discriminant analysis. Finally, according to theresults of this study, it was found that there is a significant difference betweenthe averages vector of agility variables in two groups. The variables that werecausing these differences include continuing education, changing culture,cooperation, responsiveness, flexibility, speed and competency that theirsaverages in hotels were more than averages in manufacturing companies. Also,combining the continuous education variable of determination and flexibilityvariable with specific coefficient, create the highest distinction between thehotels and manufacturing firms in terms of agility.

Keywords

• agility
• manufacturing sector
• hotel services
• discriminant analyze