Tehnika (Jan 2023)
CEO as a chief strategist
Abstract
Great leaders move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we talk about strategy, vision or powerful ideas. But the reality is many rewards: great leadership works through emotion. No matter what leaders set out to do-whether it's creating strategy or mobilizing teams for action-their success depends on how they do it. Even if they get everything else right, if leaders fail at this basic task of moving emotions in the right direction, nothing they do will work as it could or should. But where is the school for the person in charge of getting the best results out of all these members of the organization? There is no school for general managers - except the school of experience. CEOs have to learn on the job how to run a company, and they have to learn while all stakeholders are watching. Statistics say that over 50% of CEOs are fired in their first five years at the helm of an organization. Academic literature on strategy and strategic management mainly deals with the definitions of concepts and the process of analyzing opportunities and threats in the environment and the process of strategy development, while the process of realization and evaluation of the chosen strategy is left out and left to experts for implementation. Developing a strategy is difficult, its implementation is even more difficult, and therefore it is logical that it is a task for the most capable, for the leader, for the general manager. The CEO role is the only role in the organization that does not have a backup actor and no previews or reruns, therefore it is the most difficult role in the organization, you have to play "for the Oscar" on the first try; have a crystal-clear vision of the organization's future and the determination to achieve despite all obstacles. In this article, I tried to choose examples for you that indicate the importance of the unique role of the general director in the realization of the chosen strategy for the successful adaptation of the organization to changes in the environment. Only the fittest to adapt to the changes survive.
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